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| 1). |
The purpose of your site is to sell your products and services. Never forget this. |
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| 2). |
Your web site is a reflection of your business . It is the first impression that your potential customers have of you. In today's market, you are competing worldwide. |
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| 3). |
Your home page should be condensed to show at once: a) your name, b) address, c) phone number, d) list of buttons regarding "about us, location, contact us, products, faq's - frequently asked questions, etc", e) picture of your office, f) slide show of your products, g) a short statement of who you are and what you do |
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| 4). |
High tech web pages slow down old computers and irritate customers. High tech pages
are for those who are selling computer services and need to show off their programming abilities or for those who have a very high quality product for sale. |
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| 5). |
Never link to your suppliers who sell direct . Take the product information from their web page and put it on yours without linking to them. |
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| 6). |
We suggest a background graphic that does not overpower the content of the individual pages but communicates at least your company name and some product information on each page. |
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| 7). |
A web page that is under construction or not updated reflects poorly on your business. It sends out a message of no follow through. Web pages evolve and need to be refreshed when things change. |
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| 8). |
If you do not have a company logo, you need to create one. We can help here as well. |
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